Secret Celebrity Contest Rules (Expires 12/17/23) - MIX 101.5

MIX 101.5 WRAL-FM 

Secret Celebrity 2023 

Official Rules 


HOW TO ENTER. Entries will be accepted between 8:05 a.m. ET on Wednesday, September 6, 2023, and 4:15 p.m. on Friday, November 17, 2023 (the “Promotions Period”). Throughout the Promotion Period, MIX 101.5 will announce to text the keyword “CASH” to (919) 860-1015 at approximately 8:05 a.m., 9:05 a.m., 1:05 p.m., and 4:05 p.m. each weekday to have a chance to identify the Secret Celebrity. All text entries with the correct keyword will be entered in that day’s drawing, only one (1) entry is allowed per hour. Entries must be received within ten minutes of the initial announcement of the keyword to be eligible for that hour’s drawing. After each keyword entry period, MIX 101.5 will randomly select and entrant to participate to guess the “Secret Celebrity”. Clues to who the “Secret Celebrity” is may be provided on air, on MIX 101.5’s stream (available via app, website or smart speaker), and/or MIX 101.5’s social media accounts. Texts placed to a phone number other than (919) 860-1015 are not eligible to win.  

Standard Text Messaging Rates May Apply 

SPONSOR. The sponsor of this promotion is WRAL-FM, LLC d/b/a MIX 101.5 and Capitol Broadcasting Company, Inc. (“Sponsor”). This sweepstakes is not sponsored, endorsed, administered by, or associated with Apple or Facebook. 

ELIGIBILITY. The promotion is open only to permanent U.S. residents who are 18 years of age as of Wednesday, September 6, 2023, and who reside North Carolina or Mecklenburg, Virginia. Employees of Sponsor and its respective parent companies, subsidiaries, affiliates, officers, directors, agents, employees, advertising and promotion agencies and members of their immediate families (spouses, parents, children, and siblings and their spouses) are not eligible. Persons who have won a prize valued over $100 in any promotion sponsored by Sponsor in the last 30 days are ineligible to win this promotion. Only one (1) entry per person/household permitted per hour during the Promotion Period, if chosen to guess the Secret Celebrity, you only have one guess. By submitting an entry to this promotion, the entrant acknowledges and agrees (a) to all of these Official Rules, and (b) to be bound by all decisions of Sponsor, whose decisions are binding and final.  Winning a prize is contingent upon fulfilling all requirements set forth in the Official Rules. 

PRIZE(S) AND ODDS.  Sweepstakes will start with a $250 cash prize at 8:05 a.m.  Wednesday, September 6, 2023. Total prize will grow by increments of $50 each time the “Secret Celebrity” is guessed incorrectly. Clues to who the “Secret Celebrity” is may be provided on air, on MIX 101.5’s stream (available via app, website or smart speaker), and/or MIX 101.5’s social media accounts.  

If the “Secret Celebrity” is guessed correctly, the prize will be reset to $250, and a new “Secret Celebrity” will be introduced. This will continue until the end of the Promotion Period.  

Each designated hourly winner will be randomly selected from all eligible entries received during the Promotion Period. Selection for each hourly winner will take place no sooner than ten (10) minutes after the keyword has been announced to the public, but no later than twenty (20) minutes after. (For example: Tuesday, May 21, 2022, keyword is given at 8:05am. The potential winner will be selected no sooner than 8:15am the same day, and no later than 8:25am and so forth for each designated contesting hour.) The hourly winner will be notified by phone call to the number the text was received from and instructed regarding how to participate and potentially win the prize.  

Participant will hear an audio clip of a pre-determined Secret Celebrity. The participant will then have to identify and name the Secret Celebrity in order to win the prize. If the participant guesses incorrectly, an additional $50 will be added to the prize for the next potential winner.  

Prize will be issued via check and  must be cashed within 180 days of winning. Sponsor will not reissue a check if lost, destroyed, or expired. Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion.  The number of eligible entries received during the Promotion Period will determine the odds of winning. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason.  Winner is responsible for all taxes and fees associated with the receipt and/or use of the prize.  Winner must sign and return to Sponsor an affidavit of eligibility and liability and publicity release, as well as IRS form W-9: Request for Taxpayer Identification Number and Certification for any prize over $600.00 in total value.  If any prize notification is undeliverable, or in the event of non-compliance with any of these requirements, the prize will be forfeited. 

RELEASE.  By entering this promotion, entrants agree to release and hold harmless Sponsor, its prize suppliers, affiliates, subsidiaries, and each of such company’s officers, directors, employees, and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in this promotion or receipt or use or misuse of any prize. 

PUBLICITY.  Except where prohibited, participation in this promotion constitutes a winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration. 

GENERAL CONDITIONS.  Sponsor reserves the right to cancel, suspend and/or modify the promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the promotion, as determined by Sponsor in its sole discretion.  Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the promotion or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner.  Sponsor reserves the right to change the Official Rules at any time to ensure the fair administration of the promotion and compliance with applicable laws. 

LIMITATIONS OF LIABILITY.  The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the promotion; (2) unauthorized human intervention in any part of the entry process or the promotion; (3) technical or human error which may occur in the administration of the promotion or the processing of entries; or (4) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the promotion or receipt or use or misuse of any prize. 

DISPUTES.  Except where prohibited, entrant agrees that:  (1) any and all disputes, claims and causes of action arising out of or connected with this promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of North Carolina or the appropriate North Carolina State Court located in Wake County, North Carolina; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the promotion, shall be governed by, and construed in accordance with, the laws of the State of North Carolina without giving effect to any choice of law or conflict of law rules (whether of the State of North Carolina or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of North Carolina. 

WINNER LIST.  Winner list requests will only be accepted after the Promotion Period and no later than October 18, 2023.  For a copy of the winner list, send an email with subject line “MIX Secret Celebrity Contest” to